SUSTAINABILITY. We only use fair trade, sustainable and organic cotton because the earth matters.

We only use fair trade, sustainable and biodegradable organic cotton because the earth matters. We thought long and hard about what fabrics we were going to make our shirts with, and we had plenty of options.

We could have chosen cheaper cotton that wasn't fair trade. We could have chosen cheaper cotton that wasn't organic. We could have chosen cheaper cotton that wasn't premium quality. We could have chosen a much cheaper cotton and polyester blend. But we chose purpose.

Throughout our two-year sustainable design process, we were faced with choices every step of the way to opt for cheap, to opt for fast, to opt for the easy-but-unsustainable way of doing things.

For us, business is about making the world a better place and using design to make a positive impact, not just make money. We chose purpose over profit throughout our design journey and we will always choose purpose.

We opt for long-term gains for the planet over short-term profits for us. We think about the bigger picture.

The entire MISTER BLADIN edit is made with fair trade, sustainable and biodegradable organic cotton. It isn't the cheapest option, but it's the best option.

Our premium organic cotton is knitted in Melbourne with Fairtrade Certified cotton which means every step of the way from growing to harvesting to spinning to knitting is ethical, because being sustainable means being ethical too.

Our local fabric mill is also ISO 14001 Certified, which means they abide by an international standard for environmental sustainability to reduce their waste, monitor their use of resources, and ultimately increase their positive environmental impact.

Our organic cotton is also OEKO-TEX 100 Certified which means it's been tested and proven to be free from harmful chemicals, toxic substances and anything nasty. Your skin is your largest organ, so what you wear - matters. The health and wellbeing of our customers is important to us, so the kind of fabric we use and the sustainable design decisions we make - are for you.

Our fabric is also Australian Certified Organic which means our cotton is grown without synthetic fertilisers, pesticides, growth regulators and GMOs. If you're wearing shirts made with non-organic cotton, it's time to switch.

And if that's not enough to persuade you that MISTER BLADIN shirts are the best shirts you'll ever buy, we'll just throw this in the mix too - our shirts are also biodegradable. It means we're designing with a long-term impact in mind, so everything from our cotton fabric to our cotton labels to our cotton tags, can be recycled, turned into new fabric, and used again. Because our shirts are so great, they're also biodegradable, so if you feel like feeding the worms with them, you can.

Shop the sustainable, organic, fair trade and Melbourne made MISTER BLADIN edit here.